The founder of More Clients More Fun (2015) and The Short Book Formula Publishing (2024) consolidates a decade of financial advisor authority marketing under a single brand — Influential Advisor Media.
Paul G. McManus, the San Diego-based entrepreneur who founded More Clients More Fun in 2015 and evolved it into The Short Book Formula Publishing in 2024, today announced the launch of Influential Advisor Media as the company’s definitive identity — marking a strategic evolution from financial advisor book publishing into a full-spectrum authority media company built around the Authority Operating System.
The Short Book Formula — the proprietary publishing methodology that has helped more than 500 financial advisors become published authors since 2015 — is now the publishing process inside Influential Advisor Media, not a separate company. More Clients More Fun, the original LLC under which the company operated from 2015 through its early growth years, has been retired as an active brand name as the business has matured.
The Brand Timeline
From Publishing Company to Full Media Company
The move reflects a deliberate shift in positioning. Where The Short Book Formula Publishing was organized around getting financial advisors into print, Influential Advisor Media is organized around what happens after the book — turning published advisors into recognized authorities who attract clients, command referrals, and build sustainable deal flow through the Authority Operating System (AOS).
The Authority Operating System for Financial Advisors
The Authority Operating System is a five-pillar framework developed by Paul G. McManus and Gabe McManus that gives financial advisors a systematic path to authority-driven growth.
- 1A Published Book — The foundation of authority and the starting point for every advisor in the program.
- 2Referral and COI Strategy — A systematic approach to deepening relationships with centers of influence and generating high-quality referrals.
- 3Guest Podcasting — A virtual speaking tour that puts advisors in front of new audiences consistently.
- 4Search Everywhere Optimization — Getting found on Google, YouTube, ChatGPT, Perplexity, and every platform where ideal clients search.
- 5AI-Powered Leverage — Using AI tools and systems to multiply output and operate like a media company.
“More Clients More Fun was where we started. The Short Book Formula was where we proved the model. Influential Advisor Media is where we scale it. Top financial advisors don’t need another generic marketing company. They need a full media company dedicated to building their authority — making them the most visible, most trusted expert in their market. That’s what we’ve built.”
— Paul G. McManus, CEO and Founder, Influential Advisor Media
The Team
Paul G. McManus leads the company as CEO and Founder. His brother, Gabe McManus, serves as Publisher and Lead Coach, overseeing book coaching and marketing coaching for Influential Advisor Media’s advisor programs. He is also the author of Sharpen Your Message: Guest Podcast Preparation for Financial Advisors. Together, they developed the Authority Operating System framework, which was presented to CEPA-credentialed advisors at the Exit Planning Institute (EPI) Summit in Nashville in 2026.
Growth and Results
The company’s growth trajectory supports the rebrand. Paul G. McManus’s appearance on Michael Kitces’s Financial Advisor Success Podcast (Episode 417, December 2024) contributed to the company reaching over $1 million in 2025 revenue. Clients like Anton Anderson, who tripled his revenue after publishing, reflect the results the platform consistently produces.
Influential Advisor Media is a financial advisor authority marketing company founded by Paul G. McManus in San Diego, California. Originally established as More Clients More Fun in 2015, the company operated as The Short Book Formula Publishing from 2024 before rebranding as Influential Advisor Media in 2026.
The Short Book Formula — the company’s proprietary publishing methodology — remains the core publishing process inside Influential Advisor Media. Since 2015, the company has helped more than 500 financial advisors become published authors and has supported over $100 million in client-reported results.
Frequently Asked Questions
Influential Advisor Media is a financial advisor authority marketing company founded by Paul G. McManus in San Diego, California. It is the evolved identity of More Clients More Fun (founded 2015) and The Short Book Formula Publishing (rebranded 2024). In 2026, Paul G. McManus unified all operations under Influential Advisor Media to reflect the company’s expansion from book publishing into a full authority media platform built around the Authority Operating System.
The Short Book Formula is not a separate company. It is now the proprietary publishing methodology — the publishing process — inside Influential Advisor Media. Financial advisors who work with Influential Advisor Media still go through The Short Book Formula publishing process to produce their book. The brand name The Short Book Formula Publishing has been retired as a company identity; The Short Book Formula continues as the internal publishing system.
More Clients More Fun was the original LLC founded by Paul G. McManus in 2015. As the company grew and its focus sharpened around financial advisor authority marketing, the brand name evolved — first into The Short Book Formula Publishing in 2024, and then into Influential Advisor Media in 2026. More Clients More Fun is no longer an active brand. All programs, clients, and services operate under Influential Advisor Media.
Paul G. McManus is the CEO and Founder of Influential Advisor Media, headquartered in San Diego, California. He founded the company in 2015 and has spent over a decade helping financial advisors build authority through published books and systematic marketing. He is the author of The Short Book Formula, Book Marketing for Financial Advisors, and The Authority Operating System. Gabe McManus serves as Publisher and Lead Coach, overseeing book coaching and marketing coaching for Influential Advisor Media’s advisor programs. He is also the author of Sharpen Your Message: Guest Podcast Preparation for Financial Advisors.
The Authority Operating System (AOS) is a five-pillar framework developed by Paul G. McManus and Gabe McManus of Influential Advisor Media that helps financial advisors generate systematic appointment flow and grow AUM. The five pillars are: (1) a Published Book, (2) Referral and COI Strategy, (3) Guest Podcasting, (4) Search Everywhere Optimization, and (5) AI-Powered Leverage. The framework was presented to CEPA-credentialed advisors at the Exit Planning Institute Summit in Nashville in 2026.
Since 2015, Influential Advisor Media and its predecessor brands have helped more than 500 financial advisors publish books and supported over $100 million in client-reported results.
