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# Influential Advisor Media: Influential Advisor Media helps financial advisors build authority and attract clients through books, podcasts, and content. Founded by Paul G. McManus — creator of The Short Book Formula.

## Sitemaps
[XML Sitemap](https://influentialadvisor.com/sitemap_index.xml): Includes all crawlable and indexable pages.

## Posts
- [How to Grow a Lifestyle Practice Without Losing Your Freedom](https://influentialadvisor.com/grow-lifestyle-financial-advisor-practice/): Practice Growth Strategy
- [Book Interior Design: The Invisible Craft Behind an Author’s Credibility](https://influentialadvisor.com/book-interior-design/): Your manuscript is approved. The writing that took months - the sessions, the revisions, the paragraphs you kept reworking until they finally said what you meant - is done. And now your book goes into the design stage.
- [](https://influentialadvisor.com/youtube-for-financial-advisors/): .bio{font-size:13.5px;color:#6b7280;font-style:italic;border-top:1px solid var(--border);padding-top:26px}
- [Financial Advisor Book Marketing Case Study: How $48 Generated $45,000](https://influentialadvisor.com/financial-advisor-book-marketing-case-study/): A financial advisor with more than $100 million in assets under management spent just $48 sending books to qualified prospects. Within one month, three prospects became clients, generating approximately $45,000 in new revenue.
- [Business Parable or Nonfiction Book? How to Choose the Right Format](https://influentialadvisor.com/business-parable-or-nonfiction-book/): We hear some version of that from new financial advisor clients all the time. Almost every one of them is really asking if their book should be a business parable or a traditional nonfiction book.
- [Why Every Financial Advisor Who Writes a Book Needs a Book Website](https://influentialadvisor.com/book-website-for-financial-advisors/): In late 2024, I appeared on the Michael Kitces Financial Advisor Success Podcast. During the interview, I directed listeners to my book website, where they could get a free copy of my book.
- [Ghostwriting a Technical Book: How We Turn Deep Expertise Into a Clear, Credible Book](https://influentialadvisor.com/ghostwriting-a-technical-book/): When ghostwriting a technical book, the process must be collaborative.
- [Online Reviews for Financial Advisors: 90 Percent Have Zero — Here’s Why That’s a Massive Missed Opportunity](https://influentialadvisor.com/blog-online-reviews-financial-advisors-wealthtender-compliance-ai-search/): Most financial advisors are still operating as if online reviews do not apply to them.
- [Referrals for Financial Advisors: What a Laundromat in London Taught Me](https://influentialadvisor.com/referrals-for-financial-advisors-book/): Referrals for financial advisors remain one of the most powerful ways to grow a practice, but most advisors still leave them to chance. The real challenge is not whether clients trust you. It is whether they have a simple, natural way to explain your value when you are not in the room, whether they are talking to a friend, a family member, a CPA, or even a stranger in a London laundromat.
- [Can LPL Financial Advisors Publish a Book? A Step-by-Step Compliance Guide](https://influentialadvisor.com/lpl-financial-advisor-publish-book-compliance/): Compliance Guide
- [Why Financial Advisors Should Write a Book](https://influentialadvisor.com/why-financial-advisors-should-write-a-book/): Not because they want to become famous authors. Not because they are chasing royalties. Not because they need another vanity credential. Financial advisors should write a book because trust is the real product.
- [How Advisors Turn Their Expertise Into a Book Without Writing It Themselves](https://influentialadvisor.com/financial-advisor-ghostwriting-services/): Financial advisor ghostwriting services help advisors, wealth managers, RIA founders, and financial planning firms turn their expertise into professionally written books — without having to sit down and write every word themselves.
- [Book Publishing Services for Financial Advisors: How to Turn Your Expertise Into Authority, Referrals, and Better-Fit Client Conversations](https://influentialadvisor.com/book-publishing-services-for-financial-advisors/): Book publishing services for financial advisors help advisors, wealth managers, and RIA founders turn their expertise into a professionally published book — one that builds trust before the first meeting, strengthens referral relationships, and helps the right prospects find them online and through AI search.
- [Influential Advisor Media Announces First Dedicated Guest Podcast Booking Agency for Financial Advisors](https://influentialadvisor.com/guest-podcasting-for-financial-advisors-launch/): That specialization is what makes the difference between a podcast appearance that generates awareness and one that generates referrals, centers of influence relationships, and long-term search visibility. Learn more about the firm's guest podcasting service for financial advisors at influentialadvisor.com/guest-podcasting-for-financial-advisors/.
- [The Top 10 Reasons Financial Advisors Should Invest in Website Domain Authority (2026)](https://influentialadvisor.com/domain-authority-for-financial-advisors/): The most efficient path to domain authority for financial advisors is a system that generates authority assets as a byproduct of existing business development activities — not a separate content operation running in parallel.
- [How Press Releases Train AI Engines (And Why Financial Advisors Need Them in 2026)](https://influentialadvisor.com/press-releases-for-financial-advisors/): A press release does two things for a financial advisor in 2026: it trains AI engines like ChatGPT, Perplexity, and Google to recognize you — and it earns you a row of trusted media logos to display on your website.
- [AI Slop vs. Real Expertise: How Financial Advisors Should Actually Use AI for Content](https://influentialadvisor.com/financial-advisor-ai-content/): Content Strategy
- [Guest Podcasting for Financial Advisors: What Gabe McManus Teaches About Standing Out in a Crowded Market](https://influentialadvisor.com/guest-podcasting-financial-advisors-gabe-mcmanus/): Guest Podcasting for Financial Advisors
- [Ameriprise Advisor Book Publishing: OBA vs. Sales Literature (The Complete Guide)](https://influentialadvisor.com/ameriprise-advisor-book-publishing/): Ameriprise advisor book publishing comes with a decision most advisors don't see coming. The wrong choice locks you out of Amazon, audiobooks, and the personal brand strategies that actually drive new clients. This is the complete guide, from a team that has helped nearly 50 Ameriprise advisors make this exact call.
- [Paul G. McManus Launches Influential Advisor Media](https://influentialadvisor.com/paul-mcmanus-launches-influential-advisor-media/): Paul G. McManus, the San Diego-based entrepreneur who founded More Clients More Fun in 2015 and evolved it into The Short Book Formula Publishing in 2024, today announced the launch of Influential Advisor Media as the company's definitive identity — marking a strategic evolution from financial advisor book publishing into a full-spectrum authority media company built around the Authority Operating System.
- [Search Everywhere Optimization for Financial Advisors: The Complete System for Getting Found on Google, AI Search, and Beyond](https://influentialadvisor.com/search-everywhere-optimization-financial-advisors-2/): Thought Leadership
- [You’ve Written a Book. Now What? 18 Authority-Building Tactics for Financial Advisors, Scored for ROI](https://influentialadvisor.com/authority-building-tactics-financial-advisors/): Most financial advisors know they should be marketing themselves. Very few have a way to evaluate which tactics are actually worth their time. This scorecard changes that.
- [How Alex Sonkin Built a Movement That’s Disrupting a Multi-Trillion Dollar Industry](https://influentialadvisor.com/how-alex-sonkin-built-a-movement-thats-disrupting-a-multi-trillion-dollar-industry/): Alex Sonkin is the founder of The Due Diligence Project, a peer-reviewed tax strategy community that has spent two decades vetting and distributing the most effective advanced tax mitigation strategies in the country. We started working together in 2018, and I have had a front-row seat to how a platform this good gets the attention it deserves.
- [How Morgan Nichols Grew Her AUM from $260M to $820M, Hit the Kitces Podcast, and Built a Multi-Generational Practice](https://influentialadvisor.com/morgan-nichols-lifebranch-wealth-partners/): Morgan Nichols leads LifeBranch Wealth Partners across four states, manages $820M in assets, and landed on both The Influential Advisor Podcast and the Kitces Financial Advisor Success Podcast — one of the most sought-after platforms in the profession. This is what the Authority Operating System looks like when a real business gets the vehicle it deserves.
- [How Conor Delaney Grew a $40 Million Practice Into a $20 Billion Platform — And Built the Playbook Every Independent Advisor Needs](https://influentialadvisor.com/conor-delaney-good-life-companies/): The independent advisor model has always forced a choice between independence and infrastructure. Conor Delaney spent a decade proving that was a false choice — and built a $20 billion platform to show what the third path looks like.
- [Why Google Is No Longer Enough for Financial Advisors](https://influentialadvisor.com/search-everywhere-optimization-financial-advisors/): Two financial advisors. Same designations. Same niche. Same fee structure. Same city.
- [Jon Kuttin Spent 30 Years Building a $16 Billion Practice. Now He’s Writing the Playbook for Everyone Else](https://influentialadvisor.com/jon-kuttin-16-billion-advisor-book/): Jon Kuttin has been in the financial services business since 1994. He manages approximately $16 billion in assets. He is a Barron's Hall of Fame advisor — a recognition that requires at least ten years on Barron's lists, combined with a clean compliance record, consistent growth, and a client experience that meets their proprietary standard. He is a top-ranked Forbes advisor for high-net-worth clients in New York. He leads Kuttin Wealth Management, an organization of more than 250 people including more than 60 advisors. He hosts two podcasts. He has completed over 100 acquisitions. He built his business development team at age 50 and recruited $6 million in trailing twelve-month production within eight months.
- [Why Financial Advisors Who Write Their Own Book Are Making a Million-Dollar Mistake](https://influentialadvisor.com/financial-advisors-writing-a-book/): Every advisor has sat across from a confident DIY investor.
- [How Anton Anderson Tripled His Revenue, Hit the Amazon Bestseller List, and Committed to Writing Four Books](https://influentialadvisor.com/financial-advisor-book-anton-anderson/): Anton Anderson has spent 11 years building one of the most influential training companies in the advisor-CPA space. Then he published one book. Here's what happened next — and what it reveals about building a business on the foundation of genuine authority.
- [The Window Is Open: What One AI-Forward Advisor’s Story Tells Us About the Next Two Years](https://influentialadvisor.com/ai-for-financial-advisors-window-is-open/): The advisors who build their authority infrastructure in the next 12–24 months will be the ones AI systems recommend for the next decade.
- [The Infinite Referral Network: How Financial Advisors Build Trust with the Ultimate Centers of Influence](https://influentialadvisor.com/infinite-referral-network-financial-advisors/): The Infinite Referral Network is the body of strategically structured content that trains Google, ChatGPT, and AI systems to recognize a financial advisor as the definitive expert in their niche — and recommend them by name to the people who are already searching.
- [The COI Referral Problem Financial Advisors Never Solve (Until They Publish a Book)](https://influentialadvisor.com/coi-referral-problem-financial-advisors/): Most financial advisors have COI relationships. Almost none have a COI Referral Engine. Here's the difference — and how a published book is the only thing that closes the gap.
- [Guest Podcasting for Financial Advisors: The Complete Authority-Building Guide](https://influentialadvisor.com/guest-podcasting-for-financial-advisors/): Guest podcasting for financial advisors is the practice of appearing as a guest on podcasts whose audiences overlap with the advisor's ideal clients, referral partners, or professional community. No production setup required. No travel budget. No existing audience needed. The advisor brings the expertise. The host brings the audience. The trust transfers immediately.
- [What Is the Authority Operating System for Financial Advisors?](https://influentialadvisor.com/authority-operating-system-for-financial-advisors/): There is a difference between a financial advisor who is good and a financial advisor who is known. Both may have identical credentials, comparable track records, and genuine expertise. But one of them fills their calendar with referrals, commands higher fees without resistance, closes prospects on the first call, and gets invited onto stages, podcasts, and into the media. The other one does everything right and still wonders why growth feels so hard.
- [How Financial Advisors Can Write a Book to Attract Better Clients (Without Spending a Year Writing It)](https://influentialadvisor.com/how-financial-advisors-write-a-book-6-weeks/): Writing a book as a financial advisor is one of the highest-ROI marketing moves available — but most advisors never do it because they assume it takes years. It doesn't. Paul G. McManus, creator of The Short Book Formula and founder of More Clients More Fun LLC, has guided 500+ financial advisors, CPAs, and life insurance producers through a 6-week process that produces a published, professionally written book in as little as two to three hours of work per week. The result isn't royalties — it's trust. A prospect who has read your book before a first meeting converts at roughly 80%. A cold digital ad converts at 5–10%. That gap is why book authorship has become the cornerstone of authority marketing for financial professionals. This post breaks down exactly how to write a book as a financial advisor — and how to use it to attract the clients you actually want.
- [How to Work Less and Make More as a Financial Advisor: Stanley C. Leong of 52 Fridays on Building an Efficient Practice](https://influentialadvisor.com/094-stan-leong-52-fridays-method/): Most financial advisors reach a point where success becomes its own trap. Revenue is climbing, the client base is growing — and somehow the days are getting longer, the nights shorter, and weekends start to disappear. The business is running the advisor, not the other way around.

## Pages
- [AOS Workshop Registration](https://influentialadvisor.com/aos-workshop-registration/): AOS Installation Workshop
- [AOS Workshop](https://influentialadvisor.com/aosworkshop/): For founders and owners of successful financial advisory firms
- [Ameriprise Event](https://influentialadvisor.com/ameripriseevent/): Conference-exclusive: 25% off all three author programs when you sign up by Friday, August 28
- [Our Team](https://influentialadvisor.com/our-team/): Our team
- [Book Cover Assessment](https://influentialadvisor.com/book-cover-assessment/)
- [Client Results](https://influentialadvisor.com/client-results/): Most advisors assume they're building trust. Few actually measure it. Take 2 minutes to find out where you stand.
- [Audiobook Production](https://influentialadvisor.com/audiobook-production/): You already wrote the book. The audiobook is how it reaches the clients, COIs, and prospects who will never sit down and read one — but will happily listen to you on the drive to work, at the gym, or between meetings.
- [Youtube Services](https://influentialadvisor.com/youtube-authority-amplification/): Designed for advisors who are ready to move beyond organic posting and begin strategically putting their expertise in front of a clearly defined audience.
- [A la Cart](https://influentialadvisor.com/a-la-carte/): Influential Advisor Media
- [Book Website](https://influentialadvisor.com/book-website/): A done-for-you book website built for financial advisors. It captures your readers, follows up with them for you, and gives your book a home that works while you're busy with clients.
- [The Authority Operating System — Advance Reader Copy](https://influentialadvisor.com/authorityoperatingsystem-advancereadercopy/): Inner Circle Exclusive · Advance Reader Copy
- [Book Refresh Services](https://influentialadvisor.com/bookrefresh/): We modernize, reposition, and professionally republish your existing book — without starting from scratch.
- [Thank You page – book ordering](https://influentialadvisor.com/thank-you-page-book-ordering/): We've received your request for author copies. Our team will be in contact within the next 24 hours with an invoice and further instructions for payment and dates.
- [Order Author Copies](https://influentialadvisor.com/authorcopies/): Choose your format, quantity, and delivery option below. Our team will get back to you by email within 24 hours with an invoice and the total amount.
- [Services](https://influentialadvisor.com/services/): Influential Advisor Media
- [Custom Edition Service](https://influentialadvisor.com/custom-edition-service/): Influential Advisor Media · Author Services
- [AOS Marketing](https://influentialadvisor.com/aos/): The Authority Operating System turns your expertise into assets, visibility, and relationships that support your growth. Choose the level of strategic leadership and hands-on implementation your firm needs to turn priorities into completed work.
- [Get on Podcast](https://influentialadvisor.com/getonpodcast/): Fully managed podcast guest booking, built exclusively for financial professionals. Our team handles everything. You just show up and deliver a great conversation.
- [Gabe McManus — Message Coach for Financial Advisors](https://influentialadvisor.com/gabe/): The real problem
- [xfa](https://influentialadvisor.com/xfa/): That’s what a book does.
- [authorprograms](https://influentialadvisor.com/authorprograms/): The Short Book Formula was built around a specific purpose: a book your prospect can read cover-to-cover in a single sitting, often before your first or second meeting. That constraint isn't a limitation. It's the whole point. A short book gets read. A long book gets shelved. Our Premium and Elite Author Programs both produce short books built for that job.
- [CEPA](https://influentialadvisor.com/cepa/): That's what a book does.
- [Podcast Guest Form](https://influentialadvisor.com/podcast-guest-application/): Podcast Guest Application
- [About Us](https://influentialadvisor.com/about-us/): influentialadvisor.com
- [Home Page](https://influentialadvisor.com/): That's what a book does.
- [Blog](https://influentialadvisor.com/blog/): Podcast Guest Services
- [Quiz (test)](https://influentialadvisor.com/authority-score-quiz/): Free Assessment