Reserve Your Firm's Seat

Before the workshop, you complete a 15-minute Authority Audit: search your name, search the problem you want to own, and ask ChatGPT who it would recommend for what you do.

We run the same searches.

Then we put the results on the table.

You will complete:

"The 50 people, podcasts, organizations, and publications that already influence my ideal clients."

Paul and Gabe will help you identify who already has your audience's attention and show you how, over time, to build strategic relationships with them.

We will walk through all nine plays using real advisor examples, including the launch strategy that led a CPA to mail 500 endorsed books to his clients and the $4 fulfillment strategy behind a reported 95% close rate among qualified prospects who received and read the book.

Walk the AOS Stage Checklist from top to bottom.

Your first "no" identifies the gap holding back everything downstream.

This is where diagnosis becomes execution.

Each firm chooses its three authority priorities for the next 90 days.

Every Rock gets four things: a name, an owner, a definition of done, and a due date.

Then we pressure-test them. Is it the right priority? Can it be completed this quarter? And most importantly: is there a real owner, or is it secretly still you?